-
0%
ROAS
-
$0M
AD SPEND (from $2M in just six months)
About the Client
Transparent.ly is a B2B lead-generation business that generates leads for partners through online marketing. Their objective was to optimize their online marketing performance, and drive more high quality leads for their business at lower costs. The business faced the key challenge of driving continued growth and performance improvement, considering they are a very mature advertiser and seemingly utilized most recommendations and strategies within Google Ads. Still, they wanted to explore how to further improve results & grow.
Our Solutions
We consulted with the team to deeply understand Transparent.ly’s business needs, ideal customer base, and business objectives. From there, we designed a growth strategy that would help Transparent.ly target higher quality leads through Google with higher expected conversion values. We restructured their entire ad campaign structure to improve Google’s data utilization and to better “feed” Google’s machine learning algorithm to better drive performance.
While most advertising agencies focus on simply generating search results and leads, we place a major emphasis on lead-quality. We believe that by focusing on lead quality, performance results will follow- and they do. Our team of ex-Google employees understands the importance of leveraging Google data to increase the future value and quality of inbound leads. We built a comprehensive Google strategy centered around customer-data integration by leveraging Google’s advanced auto-bidding solutions. By utilizing lead data and optimizing towards conversion values vs. volume, we were able to utilize the full power of Google machine learning to target higher value customers for the business- ultimately leading to higher quality leads and maximizing profitability and ROI.
Winning Results
As a result, Transparent.ly achieved accelerated performance improvement and revenue growth. The business achieved over a 700% increase in return-on-ad-spend, which led to an increase in their Google Ad investment by 1400% as a result.
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