Dream Shake Media boosts lead quality and volume
Revamped audience targeting and campaign structure reduce CPA and lead an influx of higher quality leads.
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0%
QUALITY LEADS
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0%
DECREASE IN CPA
About the Client
Dream Shake Media is a lead-generation business that sources leads for partners through online marketing. Their objective was to drive more high quality leads for their business at lower cost-per-acquisitions. The business faced the challenge of driving continued growth and performance improvement through online marketing, considering they are a very mature advertiser, and seemingly already utilized most recommendations and strategies within Google Ads. Still, they wanted to explore how to further improve results & grow their business.
Our Solutions
We consulted with Kushal, the Founder, to deeply understand Dream Shake Media’s business needs, customer base, and business objectives. From there, we developed a growth strategy designed to help Dream Shake target higher quality leads with higher expected conversion values through Google Ads. We revamped their entire ad campaign structure to increase ad quality score and to better leverage their lead data to drive performance.
While most advertising agencies focus on simply generating search results and leads, we place a major emphasis on lead-quality. Our team of ex-Google employees understands the importance of leveraging Google data to increase the future value and quality of inbound leads. We built a comprehensive Google strategy centered around customer-data integration by leveraging Google’s advanced auto-bidding solutions. By utilizing customer lead data and optimizing towards conversion value vs. volume, we were able to utilize the full power of Google machine learning to target higher value customers for the business, ultimately leading to higher quality leads and maximizing profitability and ROI.
Winning Results
As a result, within 1 month, Dream Shake was generating amazing results. They generated a 430% increase in conversions, 20% decrease in cost-per-acquisition and a 57% increase in conversion rates.
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