400% increase in quality consultations, 50% reduction in cost-per-acquisition

Our Solutions

We consulted with the partners and conducted a deep-dive assessment to fully understand their services, ideal client base and business objectives. From there, we developed a laser-focused audience targeting strategy to reach their target customer. Combining client research on high potential locations with search volume trends, we developed a location targeting strategy pinpointing select high potential zip codes in latin america where we would advertise, including Colombia, Argentina, Chile, Peru and Brazil. We then conducted a thorough competitor analysis, and built Google optimized ad campaigns specifically tailored to EB2 and NIW case types. Once our campaign began generating leads, we continued to improve performance through regular optimization of keywords, locations, creatives and audience targeting methods.

While most advertising agencies focus on simply generating search results and leads, we place a major emphasis on lead-quality. Our team of ex-Google employees understands the importance of leveraging Google customer data to increase the future value and quality of inbound leads.

We built a comprehensive Google strategy centered around customer-data and value optimization by leveraging Google’s advanced auto-bidding solutions. By leveraging customer lead data and incorporating lead values, we were able to utilize the full power of Google machine learning to target higher value customers for the firm- ultimately leading to higher quality leads and maximizing profitability and ROI.